Your tech stack has 100 features. You use 12.
SaaS had a great run. But the tools got bloated. Enterprise platforms kept bolting on features, chasing expansion revenue, reducing churn through complexity.
The big platforms are feeling it.
Atlassian is down 57% from its 2025 highs. Market cap dropped from $124 billion to $36 billion. Salesforce fell 21% last year, now 40% off its peak. HubSpot down 51%.
The next disruption is here: AI is going to unbundle SAAS platform value faster than they can adapt.
We’ve seen this before.
Fractional CMOs weren’t a thing 20 years ago. The model started in finance. Fractional CFOs for startups that needed strategic firepower but couldn’t justify a full-time hire. Marketing followed.
Then the pandemic hit and the whole thing accelerated. Google searches for “fractional CMO” jumped 600% between 2018 and 2022. The number of fractional execs doubled from 60,000 to 120,000 in two years.
Why pay for full-time when you only need a few days a month?
Now that logic is coming for software.
Micro-SaaS. Point solutions. Fractional software. Call it what you want. Specialists doing one thing well are winning against generalists doing many things adequately.
SaaS was the disruptor. Now it’s getting disrupted.
And AI is the accelerant.
A solo founder can now ship a focused tool that would’ve taken a team of 10 five years ago. Pair that with a fractional exec who knows the strategy, and you’ve got a lean operation punching way above its headcount.
That’s where we’ve put Checkedit.
We’re not building a marketing suite. We’re not asking teams to upend ways of working. No change management. No long onboarding. No training programmes.
Easy. Fast. Simple. Big impact.
One bottleneck: the compliance review between marketing and legal.
Creative moves fast. Legal reviews take time. The gap costs money and momentum. Sometimes it ends with a regulator knocking.
Checkedit handles that gap. Pre-screen content. Flag risk. Accelerate approvals.
Fit for purpose. No bloat.
Launching March 2026.
February 25th, 2026
