Every brand wants the same thing from influencer partnerships: creator reach, trend-speed content, authentic engagement — without losing control of what gets said in their name.
You can't review what's already posted.
Every brand wants the same thing from influencer partnerships: creator reach, trend-speed content, authentic engagement — without losing control of what gets said in their name.
The goal isn't to slow influencers down. It's to scale partnerships while maintaining brand integrity.
But here's the problem no one's solved.
Influencers move in hours. Brand compliance moves in days (weeks?).
That gap is where breaches occur.
It's not bad intent. It's broken workflow.
And the cases are stacking up:
Pirate Life Beer copped 7 ABAC breaches in a single quarter — influencer posts showing beer consumed before circus tricks, underwater shark shots, rapid drinking. All discovered after the fact.
The TGA just took Mamamia, Body+Soul and a medicinal cannabis brand to Federal Court — for influencer content with prohibited health claims and illegal testimonials. Penalties? Up to $16.5 million per breach.
The ACCC swept 118 Australian influencers in 2023 — 81% made posts that potentially breached Australian Consumer Law. Hidden disclosures. Vague hashtags. In some cases, white text on white backgrounds to hide thehashtag#adentirely.
The pattern is always the same:
Brand partners with influencer. Influencer creates content. Content goes live before legal sees it. Regulator finds it first.
This isn't an influencer problem. It's a workflow problem.
And the person stuck in the middle? The brand marketing manager who wants to say "yes" to creator partnerships without holding their breath every time content goes live.
There's a better way.
What if you could give your influencer roster a way to self-check content before posting?
Brand uploads their Influencer Marketing Guidelines to a screening tool.
Creators get invited. Before posting, they run their content through. Instant flag on high-risk claims. Real-time alignment with ABAC, TGA, ACCC codes.
No bottleneck. No "post and pray."
That's what we're building atwww.checkedit.ai, launching later this month.
Because the best time to catch a compliance breach is before it has 2 million views.
Sources for reference:
Pirate Life ABAC breaches:https://lnkd.in/gkrmVgNM
TGA vs Mamamia/Body+Soul:https://lnkd.in/gfPvTaTa
ACCC influencer sweep :https://lnkd.in/gv3C2Qf2
